TAT launches ‘Amazing Thailand Grand Sale 2020 - Non-Stop Shopping’
From 15 July to 15 September 2020, Thai and foreign residents can take advantage of an
unprecedented number of deals and promotions.
Bangkok, 9 July 2020 – The Tourism Authority of Thailand (TAT) has announced the
‘Amazing Thailand Grand Sale 2020 - Non-Stop Shopping’ from 15 July to 15 September,
2020, to stimulate tourism spending and help entrepreneurs in tourism-related industries.
Mr. Yuthasak Supasorn, TAT Governor, said, "The ‘Amazing Thailand Grand Sale 2020 –
‘Non-Stop Shopping’ will continue to promote the image of Thailand as a shopping
destination, while also helping all operators affected by the ongoing COVID-19 pandemic.
“It will offer products from the fashion, sports, communication technology, home decor,
childcare, food and cuisine, hotel, spa, and various tourist industries at special prices. This
along with gifts and many more privileges is intended to attract interest from Thai and foreign
residents and create new experiences in shopping."
TAT has invited over 10,000 establishments across the country to join the ‘Amazing Thailand
Grand Sale 2020 - Non-Stop Shopping’ project and give special privileges to Thai and
foreign residents throughout the two-month period in the main tourism centres of Bangkok,
Chiang Mai, Phuket, Pattaya and Hat Yai.
The project will differ from the last three years, which formerly focussed on discounts from
participating establishments, and event marketing in key areas and lucky draws. This year’s
project will take an “O2O: Online to Offline approach” through online activities on the
project’s LINE official account (online) that will offer gift vouchers for shoppers to redeem as
discounts at participating establishments (offline).
Weekly online sales promotions on different categories of products and services will be
introduced to entice interest among Thai and foreign residents throughout the two-month
Week 1: Travel, hotels, airlines and vehicles.
Week 2: Fashion, beauty, spa and kids.
Week 3: 8.8 Flash Sale.
Week 4: Food and beverages.
Week 5: Entertainment and sport.
Week 6: Property, home décor, and souvenirs.
Week 7: IT, gadgets, and electronics.
Week 8: 9.9 Flash Sale.
On two ‘lucky days’ within the two-month period, TAT is also planning online activities to
stimulate spending under the ‘Non-Stop Shopping’ concept, with giveaways and lucky
The ‘8.8 Happy Moment’ campaign on 8 August offers 4,100 vouchers, worth 660,000 Baht,
through online quiz games.
The ‘9.9 Get Lucky Number 9’ campaign on 9 September offers 20 gift vouchers, worth
100,000 Baht, via online games on Facebook: Amazing Thailand Grand Sale 2020.
TAT is also collaborating with the leading on-line shopping platform, Shopee, to organise a
sales promotion campaign during 15 July - 31 August, 2020, to increase sales channels for
The UTU application, a global bank-affiliated platform will also be used to offer special
privileges to collect points, redeem points and give cash back to tourists using credit and
debit cards from their affiliates.
Shoppers who buy products and services from participating entrepreneurs during the twomonth
‘Amazing Thailand Grand Sale 2020 – ‘Non-Stop Shopping’ will also be eligible to win
20 big prizes after the completion of the project including return tickets of a domestic flight
from Thai AirAsia and THAI Smile, Mitsubishi All New Xpander car, accommodation package
from Bandara Villas in Phuket, gadgets and more worth over 1,000,000 Baht. The lucky
draw will take place at the Conrad Bangkok Hotel on 17 September, 2020.
Last but not least, TAT is offering 2020 shopping bags under the “Responsible Tourism –
Non Stop Giving Bags” campaign. Shoppers will be invited to snap their photos at
participating establishments’ display areas and post on their personal social media channels
with #amazingthailandgrandsale2020 and #nonstopshopping2020 for a chance to receive a
TAT expects the project to generate 100 million Baht in direct spending on products and
services in the various categories, and help enhance sales promotion for at least 10,000
entrepreneurs in the tourism and travel-related industries in Thailand.
For more information, visit www.amazingthailandgrandsale.com or Facebook: Amazing
Thailand Grand Sale 2020.
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246